Apple computer Marketing

Introduction          apple calculating mould Inc. designs, scrams and markets a line of portable digital medical modifiedty players c eached iPods. Since intromission the result line in the bead of 2001, the telephoner has spread out the iPod product line to implicate relate accessories and services, including the online distribution of third-party medicine and audio books. Last course of instruction the iPod product line generated more than 55% of r even soues from the sales of all digital music players (Salkever, 2004). With that harming of success, the comp all should expect increase disceptation from competitors, new and old. The company should likewise expect that it leave alone progressively become a tar beget of special interest groups roughly everything from apples environmental policies to their community relations programs or lack thereof. To appeal these emergent issues, this trade plan will outline a marketing strategy that will serving Apple Computer Inc to develop new markets for its iPod product line. Situational Analysis Current merchandise Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, congruous with Mac OSX or Windows 2000/XP and weights barely 5.36 ounces. Its battery life gutter play up to twelve hours continuously. It shuffles songs in the main card and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories as well as enable the iPod to do spoken communication support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is procurable in 20GB and 40GB models for $299 and $399 respectively (www.apple.com). Distribution IPods are available online at the Apple Store, which is pass around 24 hours a day. Its also available at Apple retail stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously abet the iPod as the largest legal transfer of songs... If you want to get a full essay, order it on our website: Ordercustompaper.com

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