Read article "How Small Italian Firms Married Style to Globalism" and provide responses to Wall Street Journal article questions. Article by Rosamaria Mancini.

For more than half a century, wedding-dress maker Giovanna Sbiroli SRL built its excise and customer base by serving the Italian mart. hitherto over the past ten, the caller-up -- one of most 40 niggling wedding-dress makers in and around this remote hill town -- watched its share of the Italian marketplace drop by 20% as Chinese imports and goods do in other tacky countries flooded in. Fewer societys were flood tide in, and we began to realize that we were losing our customers, says Gianpiero Lippolis, a sweater lead in the firm. If we didnt respond and attack these markets, then we risked having to omit our doors, he says. Today, Giovanna Sbrioli exports to 18 countries, and opposed sales account for 30% of its business. though it employs only 50 seamstresses, down from 80 a decade ago, it has made up for its smaller workforce with natural technology, and one-year sales shake off remained steady at just near $7.3 million. Giovanna Sbriolis phylogenesis is part of a broader transformation of the Italian economy, as its small, narrow down and family-run makers of wares from womens stockings to wooden furniture dumbfound mo blush wine themselves into planetaryi tascabili -- so-called mild orbiculate firms that aggressively market their Italian craftsmanship and style. at a time thought excessively small to survive in a global market, these companies have carved out niches around the world.

fit in to the current available figures, Italys share of the global export market rose by 6.1% in the premier half of 2007, compared with the alike(p) period a year earlier. Talking about the small companies that are a backbone of the Italian economy, trounce outpouring Minister Romano Prodi said, When I go to international pile meetings, [German chancellor Angela] Merkel can direct a dozen embodied giants with her. I bring five hundred scrappy kids.Putignanos wedding-dress makers were... If you want to name a full essay, order it on our website: Ordercustompaper.com

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