Social Justice Essay Topics Secrets That No One Else Knows About

Social Justice Essay Topics Secrets That No One Else Knows About If you wish to compose a controversial essay, you definitely have to look for the finest social issues topics or satire topics. Introduction The primary goal of this paper is to explain the idea of Justice and social equity. Writing compares, and contrast essays enable the university students of Ireland to express their ideas and concepts regarding a number of the contradictive troubles. A conflict may emerge about whether or not a retributive or restorative justice mechanism is the most fair. There are several different kinds of privilege. Therefore, it's necessary to make them experience its different facets to better their knowledge. To be able to create a just world it's critical to concentrate on all the facets of justice and social equity. Learning materials As people study, the appropriate collection of articles dramatically enhances the process. Browsing for the primary and secondary sources needed for drafting the topics can enable the students to a terrific extent. Examining the facts regarding the problem can enable the students to contradict the thesis statement. Don't hesitate to use our sample topics to produce your own! Opinion or persuasive writing can be a fantastic chance to teach about activism and real-world social justice problems in the classroom. Once you receive the support of professional writers, you might relax. The Fundamentals of Social Justice Essay Topics Revealed Basically, possession of the 2 morals that have a feeling of justice and conception of good, constitute freedom. There are various language devices that are used written down. At length, amazing argument essay topics are almost always passionate!'' Remain attentive to come across relevant examples. Now, let's consider a number of the best ideas within the next section. The idea of justice is usually analyzed with regard to fairness of distribution. My view is, it is dependent on what you do with this. With a little zeal and hard work, you are certain to produce an impressive unlawful justice essay. Whether you visit a little private college or a bigger public university, your voice does matter, and you may earn a difference. When picking your social problems topic, keep in mind that it's always much better to write about something you're already more or less acquainted with. Anything that is treated witlessly can develop into a cliche. You also receive a wonderful opportunity to dig more into research! There are a few important things which you will need to know to be able to write up an outstanding essay. After discovering our website, you will no longer will need to bother friends and family with these kinds of requests. You're in the proper place! When discussing gender equality topics, it's crucial to follow certain rules not to abuse a specific kind of readers. Make sure the topic is not overly wide. These topics will be helpful for folks who need to compose essays about the subject mentioned above in the shape of a normal job. There are several intriguing topics in this region.

Passions In Medea - 1295 Words

In the ancient world, passions had a wider connotation than they do in the modern age. Passion in the ancient world tended to have a negative connotation. Often, ancient passions led to sins or unhappiness. In Greek mythology, divine beings could not control their passions as Euripides wrote about in Medea. However, Buddhists see passions as undesirable, and they take steps to suppress their passions to achieve enlightenment. Christianity instructs followers to control their passions, however they do not restrict them to the extent that Buddhists do. Passions in the ancient religions were urges which led people to commit sins, but some religions teach people methods to control their passions. In Ancient Greek mythology, the gods and†¦show more content†¦She begins by killing his new wife and indirectly killing her father. The next step of her plan is killing her children. At one point, she hesitated and decided â€Å"I shall take my children with me,† but her passion was too strong for her to overcome. She went forward with her plan, and she refuses to allow him to bury their children. As Medea had hoped, the loss of his children devastated Jason. The plan worked the way Medea had intended, so she was understandably pleased. Medea’s love for Jason turned to heartbreak which led her to commit each of her murderous acts. She clearly understood the magnitude of her actions as she revealed when she stated, â€Å"I understand what evil I am about to do but my wrath is stronger even than my thoughts.† Her ability to recognize her wrongs, yet still not stop herself shows that people could not expect the divine beings of Ancient Greek mythology to control their passions. Unlike Medea, Augustine’s confessions provides directions for controlling passions as well as explanations of ancient passions. During puberty, Augustine â€Å"was unable to distinguish pure affection from unholy desire† but he later learns how to control his passions. He later explained an act of theft which he committed out of desire to be disobedient. His friends and he â€Å"carried off a huge load of pears. But they were not for our feasts but merely to throw to pigs† because they wanted to feel theShow MoreRelatedA Dream Of Passion By Euripides Medea And Apollonius s Argonautika1287 Words   |  6 PagesThe character Medea is a well known character throughout Greek culture due to Euripides’s Medea and Apollonius’s Argonautika. Jules Dassin’s A Dream of Passion presents the story of Medea in a modern way, allowing myth and reality to intertwine. Because the film is based on the myth, the two main characters in the film, Maya and Brend a, share many qualities to Medea, such as killing of their children. Common themes, such as the position of women in society, are also presented in both mediums. TheseRead MoreJason as the Foil of Medea Essay1317 Words   |  6 PagesJason as the Foil of Medea In Medea, by Euripides, the two main characters Jason and Media are forced to leave Lolkos and have taken refuge in Corinth. Jason has the possibility of establishing a position of standing in the community by marrying King Creon’s daughter. Medea is enraged by Jason’s betrayal of her and their two children and she vows to stop the marriage and exact revenge. In the play, Medea and Jason are set up as foils. Medea is completely dependent on theRead MoreThe Tragedy of Medea677 Words   |  3 PagesMedea is a tragic Greek story opening up with a crisis. Medea is a widow in an emotional wreck. There is a reason why she is like this but there is always more to it than meets the eye. So what is the meaning of this play why does she act this way? All the sources seem to think that the Gods made her do it and her love passion. In the Medea play it starts with her having a crisis. Her husband Jason has divorced her and remarried. She is raising her two sons alone now. The nurse and tutor areRead MoreThe Tragic Hero Of Euripides Greek Literature1117 Words   |  5 Pagesself-inflicted doom is what allows a release of emotions. This raises a question of who the tragic hero is in Medea. The tragic hero is thought to be Jason, however there is an argument that he has no realization that his demise is due to his own flaw which does not allow catharsis. In Euripides’ greek play, the audience experiences catharsis as they watch the secondary characters, Medea, Creusa, and Jason and Medea’s sons suffer as a result of Jason’s hamartia; striving for power. These secondaryRead MoreMedea Vs Medea1233 Words   |  5 PagesWho is Medea? Many famous pieces of literature end up being turned into some sort of movie or any other form of cinematography. Whether the story was written in 2016 or 431 B.C.E it does not matter as long as viewers end up being entertained. This is the case with director Jules Dassin, who made a movie based on the poet Euripides’s well-known tragedy Medea. Tragedies were a type of play that ancient Greeks would write/perform that involved mysteries and conflict based on a death of a characterRead MoreDelineating the Role of Women in Euripides Medea Essay1079 Words   |  5 Pagessay that they ought to confine themselves to making puddings and knitting stockings, to playing on the piano and embroidering bags†. In the play Medea, Euripides diverged from the traditional role of Greek women through Medea’s characteristics and response to her plight. In delineating the role of women, Medea was unlike any other Greek character. Medea was portrayed as capable and resilient woman who would refuse to back down no matter the obstacles. Nevertheless, women in the Greek culture hadRead MoreEssay on The Evil Character Medea in Euripides Medea585 Words   |  3 PagesThe Evil Character Medea in Euripides Medea Euripides created a two-headed character in this classical tragedy. Medea begins her marriage as the ideal loving wife who sacrificed much for her husbands safety. At the peak of the reading, she becomes a murderous villain that demands respect and even some sympathy. By the end, the husband and wife are left devoid of love and purpose as the tragedy closes. In Medea, a woman betrays her homeland because of her love for a man. Jason is the husbandRead MoreMedea Essay1654 Words   |  7 PagesSusan Smith murdered her own two children in 1994. Kathleen Folbigg killed her only child in 1998. Caro Socorro killed her three children in 1999. And in 431 B.C. the fictional character, Medea, murderedmurdured her own two sons. When hearing about these extreme atrocities we are repulsed. What sane mother could murder her own children? But thats just the point isnt it, no sane mother would kill her own young. No, each of these women had underlying psychological issues that led to them committingRead MoreMedea Written by Euripides993 Words   |  4 PagesMedea . Medea written by Euripides tells the tale of a woman scorn. Medea is set in a city called Corinth. The play starts off in front of Jason and Medeas house. The play is a tragedy that shows the tragic ending of a family. For Medea was betrayed by her husband and exiled from the city. With such a tremendous act of betrayal is Medea a victim of love or is she a villain who has no mercy. Her motive makes her a deceiving victim, for Medea is a villain that is playing the role of a damsel inRead MoreEssay about The Role of Minor Characters in Medea by Euripides1260 Words   |  6 Pagesone of him most famous plays, Medea. This play is a fascinating classic centered on the Greek goddess Medea. Despite its recent fame, during his time, Euripides was unpopular since he used what would be considered a ‘modern’ view where he would focus on women, slaves and persons from the lower classes. In the play, Medea commits filicide, which initially appears extremely horrendous, but as t he audience is guided through the play, they develop sympathy towards Medea. In order to achieve this empathy

Designing Products Or Deliver Services Safely And...

Learning Aim: Examine common engineering processes to create products or deliver services safely and effectively as a team. Product: Screwdriver PICTURE Processes: †¢ Making the steel bar †¢ Making the Handle †¢ Assembly †¢ Quality Control INTRO The screwdriver was firstly seen in the 19th century, which came from the flat bladed bit used in a carpenters brace. The function of a screwdriver is . A screwdriver has three main parts. A shaft, a tip and a handle. P1 The materials mostly used to make the parts is plastic for the handle, steel bar and chromium (or nickel) for the steel tip of the screwdriver. For the steel bar, large amounts of green wire is sent to a factory. The wire is drawn to the correct size diameter by a machine and after the wire is made into a rod. Then the rod is made to its correct size by being put inside a die. To produce the correct strength for the wire goes through heating treating. It is heated for around 12 hours for the best strength. Once this is done, by using a string forge the wire is straightened and is put in a cold forming press. This makes the wire have its correct length by cutting it, it also forms the screwdriver tip and the wings for the handle for it to correctly fit. After this, by the heated wire. Blades are formed for the tip from the dies. This is done when the screwdriver goes in the press. After all this the tool has formed wings and it is worn down. Then the automatic tipping machine makes the point on the bar. After one moreShow MoreRelatedDesigning Products Or Deliver Services Safely And Effectively As A Team2028 Words   |  9 PagesLearning aim A: examine common engineering processes to create products or deliver services safely and effectively as a team Engineering product: bicycle tyre Bicycle tyres are made up of a combination of rubber, nylon and bullet-proof Kevlar. Bicycle tyres are made up of several different parts. For example, the carcass gives the tyre its structure, which is a circular shape. Threads at the edges, also known as beads helps to keep the tyre on the rim. The tread on the outer layer gives the tyreRead MoreThe Nature and Importance of Operation Management2704 Words   |  11 PagesContents Chapter 1 - The Nature and Importance of Operation Management and its Key Elements WH Smith is a British retailer, well-known and publically-quoted book retailer, and newsagent and entertainment product in the UK. Recently it was reported how Kate Swann, the former CEO for the last 10 years, has turned the company around from  £135m losses to  £106m profit in a decade (Holland). The reason behind this profit is the right decision of Kate Swann. NowRead MoreAbcde12237 Words   |  49 Pagesglobal markets, the introduction of products with shorter life cycles, and the heightened expectations of customers have forced business enterprises to invest in, and focus attention on, their supply chains. This, together with continuing advances in communications and transportation technologies (e.g., mobile communication, Internet, and overnight delivery), has motivated the continuous evolution of the supply chain and of the techniques to manage it effectively. In a typical supply chain, rawRead MoreA Website For Those Living Out Of Asia And Wishing For Source Items Of Indian Fashion7683 Words   |  31 Pagespeople living abroad.[1] In addition there may well be a market for Asian artefacts for non-Asian people who would be interested in purchasing traditional Asian products. Similarly globalisation which is the growing interdependence of world markets is creating global opportunities for business as businesses can communicate quickly and effectively with suppliers and customers to provide retail opportunity digitally. 1] https://www.google.co.uk/webhp?sourceid=chrome-instantion=1espv=2ie=UTF-8#q=how+many+asian+people+in+the+worldRead MoreRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 PagesPART 5 Shaping the Market Offerings 39 Setting Product Strategy 39 Designing and Managing Services 41 Developing Pricing Strategies and Programs 46 PART 6 Delivering Value 53 Designing and Managing Integrated Marketing Channels 53 Managing Retailing, Wholesaling, and Logistics 58 PART 7 Communicating Value 60 Designing and Managing Integrated Marketing Communications 60 Read MoreQuestionnaire on Talent Acquisition for Hr2658 Words   |  11 PagesCloud Computing and some of them are: * Infrastructure as a service (IaaS) * Platform as a service (PaaS) * Software as a service (SaaS) Fig 1. Cloud Computing Architecture Cloud computing relies on sharing resources to achieve coherence and economies of scale similar to utilities like electricity grid over a network. At the foundation of cloud computing is the broader concept of converged infrastructure and shared services. Simple example of cloud computing is Yahoo email or Gmail. HereRead MoreInternational Project Management5835 Words   |  24 Pagestowards a global model will lie in successfully managing international teams. Meeting this challenge will be expensive in terms of both resources and time. Firms need to get on with the task of building a new model for leadership development in a global community - a model that derives from recognition of a whole new array of leadership requirements: Managing Environmental Scan, the Competitive Strategy, Organizational Versatility, Teams Alliances, Change, Personal Effectiveness that are Leadership DevelopmentRead MoreInternational Project Management5846 Words   |  24 Pagestowards a global model will lie in successfully managing international teams. Meeting this challenge will be expensive in terms of both resources and time. Firms need to get on with the task of building a new model for leadership development in a global community - a model that de rives from recognition of a whole new array of leadership requirements: Managing Environmental Scan, the Competitive Strategy, Organizational Versatility, Teams Alliances, Change, Personal Effectiveness that are Leadership DevelopmentRead Moremanageing business3482 Words   |  14 Pagesassessments as required by legislation, regulation and organizational requirements ensuring appropriate action is taken 4.2. Demonstrate that health and safety regulations and legislation applicable in specific work situations are correctly and effectively applied 4.3. Carry out a systematic review of organizational health and safety policies and procedures in the workplace Chapter 1 Evaluation of interrelationship between the different processes and functions of the organization In the mostRead MoreStrategic Management - Suzlon7451 Words   |  30 Pages30 Product-Market Characteristics 34 End To End Solutions Models 35 Corporate Social Responsibility 37 Summary and Recommendation 39 Conclusions: 40 About the Company Suzlon Energy is a global wind power company based in India. Suzlon is a market leader in Renewable Energy Resources segment in India. It specializes in providing total solutions in Wind Power Generation with cohesive integration of consultancy, design, manufacturing, installation, operation and maintenance services. Currently

Effects Of Stereotypes On Latina And Black Women - 1245 Words

The effect of stereotypes on Latina and Black women Stereotypes have been around for a long time affecting the way people are treated. Many people confuse stereotypes with being prejudice but they are two completely different things. Today most stereotypes you hear are targeted to Black and Latina women. These stereotypes affect them in a negative way. There are multiple studies that show the way stereotypes affect the victim in various scenarios Stereotypes The way stereotypes started is not clearly known but an explanation for why they are used deals with research in cognitive psychology on the categorization process. Stereotypes are used as a way to be able to categorize people. They categorize a group of people into a group by social†¦show more content†¦Just like there are stereotypes targeting Latinas there are also stereotypes towards Black women. There are also good and bad but just because they are â€Å"good† does not mean that they affect Black women in a positive way. Sometimes women end up changing who they are to fit these â€Å"good† stereotypes. There are three major perspectives on stereotypes: Psychodynamic perspective, sociocultural perspectives and Cognitive perspectives. Psychodynamic perspective argues that stereotypes serve intra-psychic needs - protect self against anxiety (ego defense mechanisms); self-esteem benefits to viewing outgroup negatively. If stereotypes are to change, alternative s must be supplied for protecting against anxiety. Sociocultural argues that stereotypes are made by society and that for stereotypes to change new stereotypes need to be made. Cognitive Perspectives suggest that categorization is fundamental - simplifies, organizes, allows predictability. Stereotypes guide information processing to produce a bias that maintains the status quo. Attend to, notice stereotype-consistent information, make stereotype-consistent inferences, and recall stereotype-consistent information better, and so on. Incidental affect is affect generated prior to and independent of the intergroup context. Its effects depend on its informational value cognitiveShow MoreRelatedStereotypes And Stereotypes Of The Movie The Single Moms Club 1323 Words   |  6 Pagesmedia portrays more stereotypes than we can count on one hand. Latino’s and Latina’s are particularly stereotyped in media way too often. â€Å"This overview of the most common Hispanic stereoty pes portrayed in the media reveals why sweeping generalizations about Latinos are harmful† (Nittle). Whether it is a male or female Latin actress/actor, the stereotypes rage from: Latin lovers and sexpot’s to thugs and immigrants. When in reality, not all Latino’s are what the stereotypes claim. Have you everRead MoreThe Diversity Of The Media1418 Words   |  6 Pagesalthough subtle, is still present in our day to day life. Quite obviously we do not have slavery and segregation, but there are present stereotypes and prejudices against certain races and orientations. Television is one of the most popular pedestals for these cliche traits of people of color. A popular program that sheds a negative light on young black American women is Dance Moms. In this show, Abby Lee Miller, a renowned dance instructor, made Nia, an African girl, do a dance entitled â€Å"They CallRead MoreThe Myth Of The Latin Wom I Just Met A Girl Named Maria868 Words   |  4 PagesStereotypes are dangerous weapons in our society. â€Å"The Myth of the Latin Woman: I Just Met a Girl Named Maria† is a short essay in which the award winning poet and professor of English, Judith Ortiz Cofer, wishes to inform and persuade the audience that labels and stereotypes can be humiliating and hurtful. The author targets the general public, anyone that doesn’t understand that putting someone in a box because of a stereotype is wrong. Cofer starts out the essay by telling the reader a story withRead MoreThe Representation of African Americans in the Media and Popular Culture901 Words   |  4 Pagestelevision, representations of African Americans often rely upon an array of stereotypes. Representation is the production of meaning through language or signifying systems. In media, the dominant stereotypes of African Americans include the sapphire, the coon, the jezebel, and the buck. These stereotypes originated during the minstrelsy period of the 1830s from white actors in blackface. While classic Black stereotypes originated during this period, they have carried on past the stage onto the smallRead MoreBlack Women And The Media1107 Words   |  5 Pagesmy gosh! you’re so pretty for a black girl.† â€Å"You’re black so I know you can twerk.† In socie ty these phrases may be considered as compliments for black women even though they are not. However, people only know what the media portrays black women to be. It emphasizes them as ghetto, loud, angry, and ignorant. Black women are more than the negative stigma that the media portrays. In our society, the media reinforces the plague of African American women by stereotypes and falsities originating fromRead MoreRace Is An Artificial Category Created By Mankind1067 Words   |  5 Pagesaffects society by allowing stereotypes to form in the culture. Jennifer Pozner discusses in her article how women of color are heavily stereotypes and how those stereotypes are reinforced in America Top Next Model. Pozner unveils how Asians are perceived as the cold and calculating ones of the show. While Latinas are the promiscuous or lazy ones, and African American women are stereotyped as the angry black women (Pozner, 398-400). These stereotypes make it hard for women to stand up for themselves Read MoreRacism, Class, And Gender Discrimination1316 Words   |  6 Pagesprevent social inequalities due to race, class, and gender to take place. Despite social regulations racism still is a part of out present day society. Article 34 by Christine Williams discussed discrimination in the forms of class, gender, and race to women in particular. Stratification leads to racial and gender discrimination in companies towards employees and customers. This is an analysis of discrimination in the workforce to colored woman as well as businesses discrimination to colored consumersRead More Discrimination and Misrepresentation of Minority Races in Film2457 Words   |  10 Pagesaltering the mindsets and viewpoints of minority racial groups that, †¦one of the side effects of American cinema was often crushingly brutal portrayals of other races and cultures, depictions that spread to larger audiences than ever before possible around the nation and even around the globe(Keller 5). The representation of Latino men, in my opinion, was the most severe and the most commemorated stereotype from the era of silent film to present day films because even from the earliest days, racialRead MoreThe Media and Control1219 Words   |  5 Pagesshows is a reflection of todays society. But by saying it constructs reality, I would be agreeing with the ‘effects model’, which assumes that â€Å"horrible things make us horrible - not horrified. Terrifying things makes us terrifying - not terrified. To see something as aggressive will make us aggressive - not aggressed against.† (Barker, 2001:38), what this quote implying is that the effects model does not take into account that people can think for themselves, they do have their own opinions and accordingRead MoreMedia Symbols Have Minimal Effects On Individuals955 Words   |  4 Pagesthe position that media symbols have minimal effects on individuals (Frazer, 1987), evidence suggests the contrary (Milkie, 19 99; Evans McConnell, 2003; Goodman, 2002; Mok, 1998). Women tend to be more at a disadvantage because cultural beliefs and stereotypes provide narrower, and more damaging images about women than about men (Milkie, 2002). The standards of what women should do, be, and look like are powerful, but subtle channels through which women are controlled (Milkie, 2002). These images

Teen Pregnancy Is An Epidemic - 943 Words

Teen pregnancy is an epidemic that is destroying the youthfulness of my generation. It does not only separate teenagers from their peers, but it plays a major role in their education and their future. According to SC Campaign to Prevent Teen Pregnancy, â€Å"In South Carolina: 15 teens (age 15-19) give birth every day, 5,532 teens (age 15-19) gave birth in 2012, 26% of SC teens were already teen parents, 73% of all teen births occurred among 18-19 year olds in 2012, 17% of teen pregnancies reported in 2012 ended in abortion, and 57% of high school students report they have had sex(Duffey). To combat this situation, we must examine ourselves and our integrity. As a generation, we must encourage each other to wait until marriage, stability, or to wait when our independence has been declared. Recently, an adult from my community posted a status on Facebook that read, â€Å"I just saw a post, where grown folks, some of them my friends, are congratulating a 15 year old for being pregna nt† (Facebook). The post became so controversial between adults. Some individuals posted with feelings of disappointment, while some posted with feelings of empathy because they could relate to being pregnant as a teenager. According to SC Campaign to Prevent Teen Pregnancy, â€Å"South Carolina still has the 11th highest teen birth rate in the nation; more than 5,500 teens give birth in our state each year (SC Campaign† (Duffey). Society blames the youth parents for the teenagers’ actions and in turn theShow MoreRelatedThe Teenage Epidemic Of Texas756 Words   |  4 PagesThe ongoing teenage epidemic afflicting Texas is comprised of two separate yet interconnected movements: a 20-year period of high rates of pregnancy involving teenagers, and a more recent surge in limiting reproductive health care access through state legislative actions over the past 5 years. Texas has the third highest number of unplanned pregnancies in the United States. Most of these unintended pregnancies are greatly concentrated among unmarried teenagers from low socioeconomic areas. In 2014Read MoreUnintended Pregnancy : An American Epidemic Essay1280 Words   |  6 PagesUnintended Pregnancy: An American Epidemic This year in America, over one million teens will become pregnant. More than 80% of these pregnancies will be unintended (North Carolina PRAMS 2009). Unintended pregnancy is commonly defined as â€Å"a pregnancy that is reported to have been either unwanted (that is, the pregnancy occurred when no children, or no more children, were desired) or mistimed (that is, the pregnancy occurred earlier than desired)† (CDC 2015). Though some teen pregnancies are intentionalRead MorePreventing Teen Pregnancy : Tierra T. Banks1740 Words   |  7 Pages Preventing Teen Pregnancy Tierra T. Banks Southwest Tennessee Community College Abstract The purpose of this research paper is to provide different ways to prevent teen pregnancy. Teen pregnancy has become a very common thing with young girls nowadays. There are many ways to decrease the number of young girls getting pregnant. Evidence shows that a lot of time teens who get pregnant are usually poverty stricken or dealing with some type of struggle in life. With the help of parentsRead MoreControlling the Issue of Teen Pregnancy635 Words   |  3 PagesTeen pregnancy is a problem that is plaguing the U.S., as well as other countries. This social problem affects teens of every ethnic and economic background. Before we discuss what some organizations are doing to help, let’s look at some of statistics surrounding teen pregnancy. Even though this is a serious problem, the good news is that teen birth rates in the United States have dropped almost continuously since the early 1990s — including a six percent drop from 2011 to 2012 — further decreasingRea d MoreThe Negative Effects Of Teen Pregnancy1242 Words   |  5 PagesTeen Pregnancy Teen pregnancy affects the entire family, not only does it cause emotional distress to the teen, but also the teens parents. Along with this, many teens rely on the state through food stamps, medical care, and financial aid to help raise their child. Family members watch the young mother struggle to make ends meet and often have to step in and help raise the child. Teen moms often have no support from the father or the fathers family and must raise the child entirely on their ownRead MoreHuman Behavior : A Common Cold1305 Words   |  6 Pagespeople tend to behave according to the social behaviors they observe of others. When behavior becomes so widespread, it becomes what social scientists call an epidemic. An epidemic is â€Å"the occurrence of more cases of a disease than would be expected in a community or region during a given time period† (Epidemic, 2013, p. 1) .The term epidemic is normally used when referring to a virus, for example; the Disneyland measles outbreak. A worker at Disneyland in California was infected with measles and theRead MoreSolving Teenage Pregnancy Is Help Find Shelters907 Words   |  4 PagesOne solution to help solve teenage pregnancy is help find shelters which provide education for those who are in low-income environments or are in the foster care system which would reduce the rate of teens under the age of 19 from becoming pregnant. These shelters could provide help in finding work to help cover the cost of medical needs and other expenses. The shelters could find doctors who are willing to work with teenagers with lower-incomes or provide lower cost for treatment for teenagers inRead MorePersuasive Essay On Teen Pregnancy1401 Words   |  6 PagesTeen Pregnancy has been a controversial topic long since before the 1960’s. Some may believe it’s a sin against God because you’re pregnant out of wedlock, while others may believe you put yourself in the situation, so now you can deal with the consequ ences. The decrease in teen pregnancies, causes the belief, that the access to contraceptives is lowering teen pregnancy rates. People and places are trying to lower the rate of teen pregnancy, which include the history, causes, effects, preventionRead MoreThe Prevention of Teen Pregnancy1638 Words   |  7 PagesPrevention of Teen Pregnancy Specific Purpose: To persuade others to help prevent teen pregnancy. Thesis Statement: Teen pregnancy is one of the most difficult experiences a young woman passes through. The stress of pregnancy, revealing of the pregnancy to parents, and moving on despite the shame and worry can be terrifying. Some may say they did not use protection because they werent planning to have sex. These kinds of life altering choices must be considered in advance in order to prevent teen pregnancyRead MoreTeenage Pregnancy : A Growing Epidemic1733 Words   |  7 PagesMcFadden Teenage Pregnancy: A Growing Epidemic Over the last five years, teenage pregnancy rates have increased substantially. According to Evelyn Kappeler, director of the Office of Adolescent Health, â€Å"One in four girls will become pregnant before the age of twenty.† (http://youth.gov/sites/default/files/2015TPPMonth_DirectorStatement.pdf) Teenage pregnancy is a growing problem that has now become a major epidemic. Most of the incidents that happen with accidental teenage pregnancy are spontaneous

Destination Marketing Developing an Index for Medical Tourism

Question: Write an individual report outlining a suggested marketing strategy focusing in detail on The Philippines Medical tourism. You should include the following : Clearly discuss the chosen target market Identify and discuss the chosen marketing strategy, identify relevant smart objectives and any relevant strategic issues such as timescales and seasonality Clearly identify and discuss in detail the image and positioning strategy required for this target audience. Clearly outline a tactical marketing campaign, discussing in detail any relevant marketing mix activity. You should make specific reference to any promotional /communication skills mix activity and consider any specific interactive marketing needs, taking into account latest best practice of e-marketing techniques. You should discuss any potential issues and problems with the implementation, control and measurement of your ideas. You should indicate relevant key performance indicators. Answer: Introduction Medical tourism is defined as a term in which the patients travel abroad to avail cheap medical services. Philippine Medical Tourism Inc is a group of individuals with diverse corporate and business backgrounds. Several integration services for medical procedures are offered such as weight-loss, orthopaedic surgery, alternative medicine care, dental procedures and various other segments (Philmedtourism.com 2016). Choice of Target Market For a business to flourish in the domain of medical tourism, that too in the Philippines the firm needs to ascertain its target market. The organization will target the age group of 45-60 and above. However, the marketing communications plan is designed for young professionals as well as the above mentioned age group (Chen and Chen 2012). As this age group constitutes a large portion of the population, the company will get a significantly large client base. This age group is more likely to have ample amount of money in their hand, as most of them are either service holder or businessperson. Therefore targeting his particular segment of the economy will help the company to gain a potential competitive advantage in the economy (Yeoh et al. 2013). Background Issues TOWS Matrix Threats Lack of price transparency Intense competition from emerging destinations Potential crowing out of domestic poor patients Lack of malpractice framework Opportunities Improving global perception of the economy Continued high cost of care engendering medical outsourcing Expansion of medical care segments Increasing demand due to aging population Weaknesses Lack of strong brand recognition internationally Weak synergy between travel service providers and medical service providers Lack of portability of insurance plans among medical tourists Administrative barriers to entry in local government units Strengths Clear price advantage in surgical and medical procedures Captive market Tropical climate and cultural openness Good quality care and top-notch health facilities Large talent pool of English-speaking and qualified tourism professionals Source: (Picazo 2013) Ansoff Growth Matrix Four growth strategies can be adopted by Philippine Medical Tourism Inc. (PMTI). With the application of Ansoff Matrix as under: Market Penetration- PMTI can consider achieving growth in the existing market and product segments. The market share can be increased in comparison with other global competitors (Bachmeier 2013). Market Development- PMTI can extend the market segment with existing products and services in the global market (Bachmeier 2013). Product Development- PMTI may develop a new range of products and services for targeting the existing market segment. Convenience and ease of services may be provided to the medical tourists (Morrison 2013). Diversification- PMTI may grow into new business such as opening a paleo-diet restaurant for the medical tourists. The Paleo-diet restaurant would offer healthy food products that are necessary for the well-being of patients (Crandall 2015). The marketing strategy and communications plan may be discussed by opting the market development strategy. PMTI can consider extending the market through various entry strategies with the existing products and services. Market Entry Strategies The three major strategies imperative to enter the market are mainly, Purchase Strategies, Cooperation Strategies and Development Strategies (Aziz et al. 2015). Purchase Strategies: The strategy allows the organization to utilize the financial resources to enter a market with immediate effect by adopting the adaptive strategy. The three purchase market strategies are; Acquisition, Licensing and Venture Capital investment (Greenhough et al. 2015). Acquisition: These are entry level strategies which propel expansion by the means of purchase of an existing organization. The primary reason for organizations purchasing another enterprise can be for reasons such as obtaining access, to technology, brandings, and also human resources (He 2015). Licensing: Acquisition a product or service or solution may be deemed as an alternative to purchasing of physical unit of company or organization (Babik and Chin-Hong 2015). Venture Capital Investment: It offers the firm with an opportunity to enter and try in the market thereby keeping the risks low as much as possible. For instance, venture capital investment in medical tourism companies including the likes of pharmaceutical as well as biotechnological companies. Venture capital will mitigate the risk as far as finances are concerned. The scope of venture capital being utilized by the firms will amount to nearly, 10 billion dollars per year (Hernandez and Ona 2016). Developmental strategies include internal development, internal ventures, and reconfiguration of the value chain. Here, internal development means the avenue where strategies are developed and built together based on business's capabilities and resources (Pennings 2015). Internal ventures refer to setting-up of independent entities within the organization. Reconfiguring change means the aspect of alteration of activities or sequence of activities which adds value as far as consumer deliverables are concerned (Pennings 2015). Identification of Strategic Issues Current Brand Image and Positioning Based on the above analysis and discussion, it is inferred that PMTI faces the following strategic issues: Reduced attention to building competitiveness- There is increased demand for medical resources from the Filipinos. The market niche has primarily focused on promotion through TV and magazine. The concentration on Filipino market has reduced attention from other potential markets (Hartwell 2014). Lack of portability of insurance plans- Studies found that insurance plans in developed countries did not cover treatment received overseas. Due to the quality of service provided to patients, there is lack of portability of insurance plans thereby limiting medical tourism demand (Guinto et al. 2015). Constraints on the quality of health care services- The medical professional in the medical tourism industry are plenty. But with their high qualification and opportunities for better job overseas the practitioners tend to leave the country resulting in brain drain. Stronger regional competitors- There is a need to develop unique value proposition and a market niche as other competitors such as Singapore, Thailand and India have larger accredited hospitals (Wong, Velasamy and Tengku Arshad 2014). Seasonality- One of the most important factors leading to fluctuation id demand in tourism is seasonality. Different days, weeks and even different times of the day has fluctuating demand for tourism and hospitality. The profitability often suffers during low season periods; this is why marketing has big responsibility to increase the demand during low seasons and even out the demand throughout the year (Noviscape Group 2014). Required Brand Image and Positioning The desired market positioning to attract people from across the world is "Medical value Travel". The positioning of the firm affects the success of the organization largely. The first and foremost factor that has to be kept in mind during determining the positioning strategy is the communication issue. Shalikar and Rahimb (2015) pointed out that the infrastructure and communication in the selected area should be excellent. As the business is concerned with medical issues, it is quite likely that the airport or other transport connectivity should be located as near as possible. This will help the clients to access the firm easily. Again, another requirement is that, as the firm is concerned with medical tourism, the position should be so effective that the patients or the clients could access the attractive places in a convenient and time effective manner. These will help the company to build up a wonderful reputation as well (Noviscape Group 2014). Strategies to Achieve Required Brand Image and Positioning For enhancing the competition, foreign direct investment needs to be encouraged. The government must lift the restrictions and establish competition policies for encouraging healthy competition. For reducing the brain drain and enhancing human resource development, effective messages must be communicated along with providing the workers with benefits. The medical tourism industry must put efforts through marketing tactics to market PMTI. Distinctive products and services must be developed, and various tourism packages can be incorporated for promotion. The medical packages can be promoted through websites and brochures (Wong, Velasamy and Tengku Arshad 2014). SMART Goals and Objectives A set of SMART goals are designed for Philippines Medical Tourism Inc. Stated as under: PMTI will increase the annual guest or tourist arrivals by 20%. The management and infrastructure needs to be redesigned through direct investment of 100,000 Peso (Burrai, Font and Cochrane 2014). PMIT may increase the revenue by 20% in 20 weeks. The staffs must be trained for 6 months for being more hospitable and consistent in providing services to the tourists (Burrai, Font and Cochrane 2014). Marketing Mix Tactics The 4 P's of marketing mix in the industry of medical tourism are laid as under. Product Regarding attracting tourists to the product mix, the hospitals may develop a variety of service packages for the patients. The medical tourists are concerned about the investigation of treatment processes. PMTI must take responsibility of the subsequent potential problems that may be caused to the patients in their country. PMTI would coordinate with the tourism industry and a system of information and marketing must also be developed (Chen and Wilson 2013). Price Regarding the price mix, price is the initial motivational factor for the patients. The high cost of healthcare in the US, price is one of the highest concerns for potential patients, especially those without inclusive health insurance coverage. The patients seek better quality service at lower prices in most developed countries. The patients must be given discounts and charged less tariffs for availing services at PMTI. The firm in consideration may contemplate of offering simple tests, such as blood pressure examination, cholesterol checks, at no cost or reduced prices to raise patient awareness of their services (Eades 2015). Place Essential services, no matter how reasonably priced, must be made accessible to patients, which in turn will be effective for the business. If the services are only available in locations or during hours where the patients cannot access them, then the patients remain at risk and the providers miss out on the opportunity to treat them. Providers can seek out new locations, expand operating hours, offer walk-in or same-day appointments and reach out into local communities to offer more access to healthcare services and stand out from the players (Fisher and Sood 2014). Promotion Considering the promotion mix, the PMTI may consider updating websites, mass media for propaganda and television advertisements. The endorsement of a healthcare provider's service is the most significant facet of the marketing mix, and yet the same remains unnoticed. With the advancement in technology, internet is used by the people at a high pace. Social media sites can be used for promotion of Philippine Medical Tourism. Press releases can be made for maintaining public relations. Brochures, pamphlets, international medical exhibition, can be created for communicating message to the people (Chen and Wilson 2013). People Concerning people mix, PMTI may train the staff and recruit new staff with desired qualifications. The people in the hospitality team must be capable of providing medical tourism services. Medical education programs can be conducted for supporting medical tourism (Han and Hyun 2014). Process PMTI can implement European Foundation for Quality Management (EFQM) Model to drive competition and success. Clinical governance must be assessed so that the patients are informed about care, treatment procedures and the consequences. The patients must be rightly involved in the medical treatment processes (Wongkit and McKercher 2015). Physical Evidence Sufficient attention must be paid in the interior and exterior attractions of the hospitals. The physical infrastructure, greenery and environment must be taken care of. The old hospital building must be renewed so that the health conditions in the hospital can be improved (Jabbari et al. 2013). Communication Mix Communication mix refers to the various methods used to promote products and services to the targeted customers. The age-group targeted for medical tourism promotion is aged 45-60 as they are prone to illness and visit abroad. There are numerous categories that are situated in the overlapping sections, such as the internet, product placement, event management, exhibitions etc. A communication mix strategy is designed for the "Medical Destination Philippines" campaign (Jin, Weber and Bauer 2012). Advertising Medical Destination Philippines campaign can be advertised through broadcasting/ mass advertising and online advertising. The Company intends to expand brand awareness amongst expensive clients by promotional activities in esteemed print publications which will attract the attention of target audience. Print advertisements can be created revealing the scenic beauty in Philippines (Martin, Rosenbaum and Ham 2015). Television commercials can play advertisements for promoting medical tourism in Philippines. Outdoor advertising can be created by posting pictures on billboards, subways and near parks where the people of target age group can view the advertisement. Online advertising can be used for promoting by stating the facilities and services provided by the PMTI at an affordable price. Blogs may be used by the customers who had personal experience and excellence about the destination can be described. Online classified ads can be used assuring the patients with best quality care at c heaper prices (Pike and Page 2014). Direct Marketing The direct marketing tools can be used for addressing the target group effectively. Direct mail can be used for directly hitting the target group. Emails are another source of promoting the campaign as the youth accesses their emails daily (Lee and Fernando 2015). The websites must be updated and designed that is feasible for use by the customers or potential customers. Direct selling can be used for the visitors or tourists visiting the Philippines. The travel agents offices can help in promoting and spreading the message of the destination as medical tourism (Mohamad and Ab Ghani 2014). Internet Marketing Development of best in the class website could be one of the major goals of the firm. One of the best ways to promote the Philippines as a medical tourism destination is through search engine optimization. The websites must offer treatment like weight-loss surgery or dental surgery and various other common as well as rare treatments (Gan and Frederick 2013). Search engine optimization and search engine marketing can be used for creating awareness among the customers searching for such treatment. The keywords such as quality care and cheap prices may be highlighted so that the potential customers land on the official website of Philippine medical tourism (Yeoh, Othman and Ahmad 2013). Social media sites such as Facebook can be used to promote the benefits and packages available at travel destination. YouTube can be used for marketing the scenic beauty and facilities available at the medical centre (Law, Buhalis and Cobanoglu 2014). Sales Promotions The tools such as rebates and discounts can be offered to the medical tourists for a first-time visit. Rebates can also be provided for subsequent visits. Membership cards can be made for the customers for easy access and increasing revenue at PMTI. Special events can be organized by the reputed doctors narrating the details of treatments. Special tourism packages can be offered for the country tourism combining with medical facilities availed for attracting customers and increasing revenue (Mohamad and Ab Ghani 2014). Public Relations Conference speeches and press conferences can be held for spreading the message of Philippines as the medical destination. PMTI can involve in charities, communities and events as corporate social responsibility stunt. Other publicity stunts can be organized that would attract customers and potential customers. Healing Philippines' can be used as a campaign and publicity and maintaining public relations (Michaelidou et al. 2013). Implementation and Control The above communication tools focus on delivering the medical tourism messages. Television advertising is good for informing the target consumers visually of benefits. Sales promotion can encourage customers to avail products and services at medical destination Philippines. The online advertising tools are perceived of greatest value to the customers as it is easily accessible. Major focus and investment must be laid on internet advertising and promotion. Public relations score high as it is valued critically by the target audience. As a matter of fact, the firm requires around 400,000 Peso to kick-off its operations and achieve a sustainable cash-flow from its varied activities (Kim et al. 2015). The firm aims to accomplish some profitability by the end of a year since establishment. The initial marketing activity may assist the business to achieve the base level as far as sales are concerned. The management is conscious of having not much of initial debts or other liabilities (Cons tantin 2015). Conclusion Philippine Medical Tourism Inc is a group of individuals with diverse corporate and business backgrounds. There is a need to develop unique value proposition and a market niche as other competitors such as Singapore, Thailand and India have larger accredited hospitals. The desired market positioning to attract people from across the world is "Medical Value Travel." The positioning of the firm affects the success of the organization largely. Medical Destination Philippines campaign can be advertised through broadcasting/ mass advertising and online advertising, direct marketing, internet marketing, sales promotions and public relations. The Company intends to expand brand awareness amongst expensive clients by promotional activities in esteemed print publications which will attract the attention of target audience. The online advertising tools are perceived of greatest value to the customers as it is easily accessible. Major focus and investment must be laid on internet advertising an d promotion. The impediment that may arise while implementing the strategies may be the problem of segmentation of the market. It is not that easy to segregate a nearly homogeneous market. Therefore, the company officials should be careful while segmenting the market. Again, targeting a particular population may always not be the ultimate solution. The company should also look for the young professionals who may also be interested to take the services of the company. Therefore, the company should also focus on the younger generation as well. Product designing, should also be done carefully, so that the products become efficient enough to attract potential customers. There is another difficulty that the company will face, while designing the product, as the tastes and preferences of the customers are different across the population the type of product as per their likings will be very different. Therefore, the company will have to design a diverse and wide range of products. 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Fayols Management Functions and Its free essay sample

Managers motivate employees, influence individuals or teams as they work, select the most effective communication channel or deal in any way with employee behaviour issues, they are leading. In controlling, managers evaluate how well an organisation is achieving its goals and take action to maintain or improve performance, (Waddell, Devin, Jones, George, 2008, p. 9). Controlling when handled well ensures that the overall direction of individuals and groups are consistent with the short and long term goals of the organisation. It also helps to maintain compliance with essential organisation rules and policies. Fayol (Fayol, 1949, p. 107) stated that controlling purpose was to identify weaknesses and problems such that they can be rectified and reoccurrences prevented. In identifying and addressing issues quickly the organisation can maintain its productivity whilst also maintaining an optimum work environment. The planning and controlling management functions are closely related, as the planning functions establishes goals, while the controlling function nsure that the goal is being worked towards by all parties involved. We will write a custom essay sample on Fayols Management Functions and Its or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Fayol is seen by some as the founding father of management functions (Raymond E. Miles, Charles C. Snow, Alan D. Meyer and Henry J. Coleman, Jr. , 1978, p. 556). While some of his principle and functions are no longer appropriate, his core functions have been adapted to modern organisational management issues. Plan, lead, organise and control, may have stood the test of time (fell, 2000, p. 345) due to their simplicity and malleability to change with demand for modern management thinking. These four principles may be seen as outdated, but his methods still work. If there is good communication, understanding, unity, continuity, flexibility and precision (Fayol, 1945, p 137 Fayols Management Functions and Its free essay sample Fayol’s Management Functions and its Relevance Today According to Henri Fayol, ‘planning, organising, co-ordinating, commanding and controlling’ (Fell 2000, p. 345), are the core functions behind successful management. At present, these functions have been condensed to four: plan, lead, organise and control. There is great debate as to the relevance of these functions in modern management theory. Fells (2000, p. 345) maintains that these functions have ‘stood the test of time’; and are ‘appropriate to contemporary management’. While others such as Henry Mintzberg have said ‘Fayol’s fifty year description of managerial work is no longer of use to us’(Stephen J. Carroll and Dennis J. Gillen, 1987). ‘Management is the planning, organising, leading and controlling of human and other resources to achieve organisational goals effectively and efficiently’ (Waddell, Devin, Jones, George, 2008, p. 519). This definition is from a contemporary text book, which shows the use of Fayol’s functions in modern management teachings. While looking at the management functions shaped by Fayol, some of his functions are no longer seen as useful in modern day management. We will write a custom essay sample on Fayols Management Functions and Its or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Planning is a key process for any organisation, as it allows management to determine suitable goals and the most appropriate course of action in achieving these goals. Planning (Fayol, 1949, p. 43): ‘means both to assess the future and make provisions for it’. Without any form of a plan, an organisation lacks direction and unity, which will hinder the future success of the organisation. Fell (2000, p. 346) highlights ‘Fayol discusses the feature of a good action plan and highlights: unity, continuity, flexibility and precision’. The need for management to have a plan is crucial when dealing with employees and developing strategies to integrate and co-ordinate activities. Organising in an integral part of any organisation, as it structures working relationships in a way that allows employees to work collectively to achieve the organisations goals. (Waddell, Devin, Jones, George, 2008, p. 2) When managers organise, they determine what tasks are to be done, who is to do them, how the tasks are to be grouped, who reports to whom, and where decisions are to be made. Organising is as much about lines of responsibility and authority as it is about communication flow and the use of resources. Fayol identifies many key objectives of organising which are crucial in the maintaining a productive environment, these include ‘maximising personal development, cle ar delineation of duties, aligning objective with resources and co-ordinating activities’(Fayol, 1949, p. 3). These four key objectives in particular are vital for the harmonisation and productivity of an organisation. The leading function of the managerial role, ‘expresses a clear vision as well as energises and enables organisational members to understand the role they play in achieving organisational goals’ (Waddell, Devin, Jones, George, 2008, p. 52). While leading isn’t a function from Fayol’s management functions, it has adopted some of his philosophies in particular Fell (2000, p 358) ‘aim at making unity, energy, initiative and loyalty prevail among the personal’. This can be seen in the way of employee incentive schemes such as bonuses and career advancements put in place to reward staff when organisational goals are met. When managers motivate employees, influence individuals or teams as they work, select the most effective communication channel or deal in any way with employee behaviour issues, they are leading. In controlling, ‘managers evaluate how well an organisation is achieving its goals and take action to maintain or improve performance’, (Waddell, Devin, Jones, George, 2008, p. 9). Controlling when handled well ensures that the overall direction of individuals and groups are consistent with the short and long term goals of the organisation. It also helps to maintain compliance with essential organisation rules and policies. Fayol (Fayol, 1949, p. 107) stated that controlling purpose was to ‘identify weaknesses and problems such that they can be rectified and reoccurrences prevented’. In identifying and addressing issues quickly the organisation can maintain its productivity whilst also maintaining an optimum work environment. The planning and controlling management functions are closely related, as the planning functions establishes goals, while the controlling function ensure that the goal is being worked towards by all parties involved. Fayol is seen by some as the ‘founding father of management functions’ (Raymond E. Miles, Charles C. Snow, Alan D. Meyer and Henry J. Coleman, Jr. , 1978, p. 556). While some of his principle and functions are no longer appropriate, his core functions have been adapted to modern organisational management issues. Plan, lead, organise and control, may have ‘stood the test of time’ (fell, 2000, p. 45) due to their simplicity and malleability to change with demand for modern management thinking.