Significant Market Position Toshiba Marketing Essay

authoritative Market Position Toshiba Marketing EssayToshiba is a strong and consider name in the market with a well-deserved reputation for innovation, high implementation and reliability. We mother represented the marker in Ireland since 1982 and, by combining our strengths with those of Toshiba, we have carved out a signifi discountt market sh atomic number 18.Broad modify product portfolioToshiba is a diversified manufacturer and marketer of advanced electronic and electrical products. Its product portfolio includes nurture and communications equipment and systems, internet based solutions and function, electronic components and materials, power system, industrial and social infrastructure systems, and household appliances.Strong research and inventmentToshiba has strong commitment to research and development programs. In an comely year Toshiba is awarded more than 5,000 patents, many of which find their way either straight or indirectly into our multi-functional offi ce solutions products.Enhancement of customer satisfactionAdhering to the Toshiba root word node Satisfaction Policy established in 2003, we aim to upraise customer satisfaction (CS) through with(predicate) the provision of safe and innovative products, systems and services as well as through communication with customers.Toshiba Group Customer Satisfaction PolicyWe make the voice of customers the starting point for alone ideas and provide products, systems and services that deliver customer satisfaction.We provide products, systems and services that are safe and reliable.We respond to requests and inquiries from customers sincerely, rapidly and appropriately.We value the voice of customers and endeavor to develop and improve products, systems and services to deliver customer satisfaction.We provide appropriate information to customers.We protect personal data provided by customers.WeaknessesHigh debtIn fiscal 2008, Toshiba placed a high priority on re contending its drastic all toldy eroded shareholders equity. The company is now making efforts to reduce debt in launch to establish a solid financial profile by swear out 2012. Towards this goal, the company announced a policy to constrain capital investment, peculiarly in the semiconductor business. Standard Poors considers Toshibas conservative financial policy to be further evidenced by the implementation of a number of think financial activities. These include capital enhancement through an increase in common stocks and the refinancing of short-term debt by the issuance of subordinated bonds. Standard Poors will near monitor whether the company can improve its financial indicators as planned, through the consistent reduction of fixed costs and capital investments.Lack of workforceAfter four months of struggle and weeks of intense negotiations, workers and management at Toshiba Consumer Products Indonesia reached a settlement 682 workers will be reinstated, merely 15 local junction drawing card s will not get their jobs back.Over leveraged financial agencyYear over year, Toshiba Corporation has seen revenues fall from $80.4B to $76.6B. This along with an increase in the cost of goods sold expense has led to a reduction in the bottom line from $1.7B to $925.7M.Ubiquitiouegory, products, servicesCloud services will bring about truly ubiquitous, omnipresent. It is the broader access to most recent content and information summation the benefit of a vast social community contributing to its find and consumption adding, recommending, rating and prioritizing content and information that will make obscure services an increasingly indispensable element in consumers evolving digital lifestyle. fair weather Zi said When victory is long overdue, weapons will be blunt and the team spirit (and motivation) of the troops will be adversely affected. In war, it is better to go for swift victories rather than engage in prolonged military campaigns. sun Zi also said Therefore, general s who do not thoroughly comprehend the indwelling dangers of deploying troops are unlikely to understand the advantages of using troops.OpportunitiesMarket tardily Toshiba just launch the 12 sweet products in the Bangladesh. Bangladesh have a large population approximately 160 million. Toshiba has working with Smart Technologies BD express (STBL) Bangladesh Company since last 3 years. In this 3 year, Toshiba Company prove that Bangladesh market impressive increase in term of sales tawdriness and growth. Bangladesh is developing and has high potential in market. orbicular expansionIt can let the profit or income of the Toshiba Company to increase or growth the market value of the Toshiba Company among the world. The popularities can also increase by this way. Without affecting quality and customer service, global expansion can maximising profitability in all areas of the Toshiba Company. For instance, by developing the new merchandise strategies in those regions, it can make let Toshiba Companys loyalty customers to buy their products. Global expansion can also help to leads to supplement of expertise. With global expansion, leveraging any know-how or expertise in overseas proceeds is prudent. prox plansToshiba aim to double its annual profit in three year. The worlds No.2 manufacturing business of NAND flashes chips, behind the Samsung electronics. The firm is going to shift its focus to emerge economies and increment market after the demand for television fall dramatically than anticipate in the previous year. Besides that, Toshiba Company also interested in making money through nuclear power, they plan to buy 20 percent of share from the U.S nuclear power company in the next January.Toshiba is going to invest about $4.3 billion dollar to build new flash memory facility, in order to catch up the leader Samsung electronics, aiming to triple its manufacture capacity. Moreover, Toshiba plan to roll out a inhabitancy depot battery system that can keep the appliances running for a good part all the day long. Toshiba developed a storage battery system that makes use of the Toshiba technology for rechargeable batteries. This storage battery can work up to 12 hour.ThreatsCompetitionBeing an electronic company, in this environment of course there will be a lot of competitor. For example, the competitor for the Toshiba Company likes Samsung, orchard apple tree, HP, Dell, and other company that focus electronic production. These companies have created threats for the Toshiba Company. The tablets that made by Toshiba is not really attracted by consumer, because Apple and Samsung are leading on this market products.Besides that, Toshiba main production is notebook, although this is their priority product, but a lot of competitor also produces discordant type of notebook. Although they made a quality, productivity and user friendly notebook, but Toshiba still behind the other competitor that leading them by brand name position on cus tomer heart.External changesThis changes is depends on the presidency taxes and politics in the certain country that the Toshiba company invest in. startle and foremost, government taxes and politics have created a burden to all company. As taxes increase its have the same effect that the company need to cover the cost of the good that rise such as electricity and input, all company are established because their purpose is profit.